Services / 03 Grow the business
Reporting and analytics.
( tracking you can rely on and dashboards your team will use )
01What to expect
We set up measurement properly, then build reporting that answers the questions your team asks every month.
What we deliver
- 01Measurement plan
- 02Analytics and tag configuration
- 03Conversion and event tracking
- 04Dashboards
- 05Regular reporting and commentary
Who it is for
- Teams that do not trust their numbers
- Businesses with data spread across platforms
- Leaders who need one view of marketing performance
02Common questions
Questions, answered.
How soon will we see results?
It depends on the channel, your market and where you are starting from. Paid campaigns produce data within weeks; organic search usually takes months. We set expectations in the plan and do not guarantee outcomes.
How do you report?
You receive a regular report that shows spend, activity and results against the measures agreed at the start, with a short note on what we are changing and why.
Who owns the ad accounts and data?
You do. We work inside accounts that belong to your business, so history and data stay with you.
03The process
Four stages, nothing hidden.
001
Discover
We learn the business, the audience and the market before proposing anything.
You receive
- Stakeholder and customer interviews
- Audit of brand, website, channels and tracking
- A findings summary with priorities
002
Define
We agree what to build, in what order, and how progress will be measured.
You receive
- Positioning and messaging direction
- Scope, sitemap and channel plan
- Measurement plan and timeline
003
Create
Strategy, design, development and campaign teams work side by side on the same brief.
You receive
- Identity, design and content
- Built, tested pages and integrations
- Campaigns ready to launch
004
Improve
After launch we report on what happened and keep adjusting what we made.
You receive
- Regular reporting against the plan
- Tests on pages, creative and audiences
- A prioritised list of next steps
Also in grow the business
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