Forex brokerage
Name withheld · Website design / UI/UX / Acquisition campaigns
Website and account-opening journey for a forex and multi-asset broker, with search and social campaigns to bring in new traders. The client’s name is withheld.
Fintech / forex broker marketing
Marketing agency for forex brokers.
( social, video, content, lead generation and search for forex and multi-asset brokers )
01The short version
BrandSeeder is a marketing agency for forex brokers. We help brokers reach traders through social media, video and creator content, bring them in through lead generation, and make sure the broker is found in search engines and in AI answers.
02What we do
Services, in detail.
Social media management
Channel plans, content calendars, publishing and community management across the platforms your traders use.
Video and motion graphics
Market explainers, platform walkthroughs, product videos and motion graphics for campaigns and social.
Lead generation
Landing pages, offers and nurture emails that take a trader from first visit to an opened account.
UGC creators
Creators filming the platform and account experience in their own words, edited into ads and social posts.
Content creation
Trading education, market articles, email and social copy for traders who are choosing a broker.
SEO
Technical fixes, page structure and content built around the searches traders make when comparing brokers.
Answer engine optimisation (AEO)
Pages structured to give direct answers on spreads, platforms, deposits and account types, so they can be shown as featured answers.
Generative engine optimisation (GEO)
Clear, consistent facts about the broker across the site and other sources, so AI assistants describe it accurately when traders ask.
03How we think about it
Our approach
- Earn trust before the click
- Traders compare brokers carefully. We make the facts they look for, such as platforms, account types and funding, easy to find and consistent everywhere.
- Teach, then convert
- Education brings traders in and keeps them. We plan content and video around what they want to learn, then connect it to account opening.
- Be the answer
- More traders now ask a search engine or an AI assistant which broker to use. SEO, AEO and GEO work together so your broker appears in those answers.
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04What to know
How it works, in practice.
What makes forex broker marketing different
A broker sells a regulated financial product, and the decision takes time. A trader compares several brokers, registers, completes identity checks and only then funds the account. Many who register never deposit, so the number that matters is funded accounts, not leads.
Marketing therefore has two jobs: winning the comparison before the trader registers, and keeping them moving through verification and the first deposit afterwards.
Where traders make up their minds
Most broker research starts with a search: the broker's name plus the word review, a comparison of two brokers, or a question about spreads, platforms or withdrawals. Traders then check comparison sites, YouTube, Telegram groups and, more and more, an AI assistant.
A broker needs to be present and consistent in each of those places. This is where SEO, AEO and GEO do their work, supported by education content and video that answer the same questions in the broker's own voice.
What to have in place first
Before spending on reach, a broker needs its licence details and risk warnings easy to find, pages for each country it serves, clear information on account types, platforms, deposits and withdrawals, and tracking that follows a lead through to a funded account.
Compliance and advertising rules
Rules for promoting leveraged trading differ by country and by platform, and they change. Google, for example, asks advertisers of contracts for difference and spot forex to be certified and licensed in the countries they target. We check the current policy and the broker's own compliance requirements before a campaign is planned.
In the marketing itself we do not promise profits, we carry the required risk warnings, and we send content for the broker's compliance review before it is published.
05Common questions
Questions, answered.
What does a forex broker marketing agency do?
It plans and runs the marketing that brings traders to a broker and helps them open an account. For BrandSeeder that covers social media, video, creator content, lead generation, content creation and search, including AI search.
Which services do you provide for forex brokers?
Social media management, video and motion graphics, lead generation, UGC creators, content creation, SEO, answer engine optimisation and generative engine optimisation.
What is the difference between SEO, AEO and GEO?
SEO helps your pages rank in search results. AEO structures pages so a search engine can show your answer directly. GEO makes sure AI assistants have clear, consistent facts about your broker to draw on when they answer a trader's question.
Can forex brokers advertise on Google and Meta?
In many countries, yes, but usually with conditions, and the rules differ by country and platform. We check the current policy for each market before planning paid campaigns, and build organic channels alongside them.
Do you guarantee leads or funded accounts?
No. We agree the measures at the start and report against them, but no agency can honestly guarantee trading volumes or account numbers.
06The process
Four stages, nothing hidden.
001
Discover
We learn the business, the audience and the market before proposing anything.
You receive
- Stakeholder and customer interviews
- Audit of brand, website, channels and tracking
- A findings summary with priorities
002
Define
We agree what to build, in what order, and how progress will be measured.
You receive
- Positioning and messaging direction
- Scope, sitemap and channel plan
- Measurement plan and timeline
003
Create
Strategy, design, development and campaign teams work side by side on the same brief.
You receive
- Identity, design and content
- Built, tested pages and integrations
- Campaigns ready to launch
004
Improve
After launch we report on what happened and keep adjusting what we made.
You receive
- Regular reporting against the plan
- Tests on pages, creative and audiences
- A prioritised list of next steps
07Relevant work
08Further reading
Have a project in mind?