Prop trading firm
Name withheld · Website design / Landing pages / Lead generation
Website and funnel for a proprietary trading firm: the challenge and funding offer explained simply, with landing pages for applicants. The client’s name is withheld.
Fintech / prop firm marketing
Marketing agency for prop firms.
( social, video, creators, affiliates and lead generation for proprietary trading firms )
01The short version
BrandSeeder is a marketing agency for prop trading firms. We run the channels that bring traders to a challenge: social media, video, creators, influencers and affiliates, with lead generation and search work to turn that attention into sign-ups.
02What we do
Services, in detail.
Social media management
Channel plans, content calendars, daily publishing and community replies on the platforms where traders spend their time.
Video and motion graphics
Short-form video, explainers for challenge rules and payouts, and motion graphics for launches and offers.
Lead generation
Landing pages, offers and follow-up sequences that move a trader from first click to a purchased challenge.
UGC creators
Sourcing and briefing creators who film the product in their own words, then editing their footage into ads and social posts.
Content creation
Articles, trading education, email and social copy written for traders who are comparing firms.
Influencer marketing
Finding trading influencers who fit the brand, agreeing deliverables and disclosure, and tracking what each one brings in.
Affiliate programmes
Recruiting affiliates, supplying them with creative and tracking links, and reporting on who sends traders that stay.
Answer engine optimisation
Structuring your pages so search engines and AI assistants can quote clear answers about your rules, pricing and payouts.
03How we think about it
Our approach
- Explain the offer simply
- Challenge rules, profit splits and payout terms are where traders hesitate. We start by making those easy to understand on the site, in video and in ads.
- Build trust in public
- Traders check social channels, creators and reviews before they buy. We keep those active and consistent, so what they find matches what you promise.
- Measure what a trader costs
- We track each channel, creator and affiliate through to purchases, so budget moves to what brings in traders and away from what only brings clicks.
01
02
03
04What to know
How it works, in practice.
What makes prop firm marketing different
A prop firm sells an evaluation, not a trading account. The trader pays a fee, trades to a set of rules and, if they pass, trades the firm's capital for a share of the profit. The purchase is small and quick compared with opening a brokerage account, so most traders decide within a few visits.
That short decision puts the weight on two things: how clearly the offer is explained, and whether the trader believes the firm will pay out. Marketing that only chases reach, without answering those two questions, brings clicks that do not buy.
Where traders make up their minds
Traders rarely take a firm's own word for it. They watch creators trade a challenge on YouTube, read threads on X and Reddit, ask in Discord and Telegram groups, and check review sites before they pay. Increasingly they also ask an AI assistant to compare firms.
This is why creators, influencers and affiliates sit at the centre of prop firm marketing, and why a firm's own social channels and community need someone answering questions every day.
What to have in place first
Before spending on reach, a prop firm needs a rules page a new trader can follow, a payout policy stated in plain terms, tracking that ties each purchase back to the channel, creator or affiliate that brought it, and written terms for affiliates covering commission and what they may claim.
Claims we keep out of the marketing
We do not promise income, imply that passing is easy, or show profit screenshots without context. Where accounts are simulated, the marketing says so. Creators and affiliates are asked to disclose that they are paid. These are the claims that draw complaints, platform restrictions and the attention of regulators, and they are also the ones experienced traders distrust.
05Common questions
Questions, answered.
What does a prop firm marketing agency do?
It plans and runs the marketing that brings traders to a prop firm's challenges. For BrandSeeder that means social media, video, creator and influencer campaigns, affiliate programmes, lead generation and the content that supports them.
Which marketing channels do you run for prop firms?
Social media management, video and motion graphics, UGC creators, influencer marketing, affiliate programmes, lead generation, content creation and answer engine optimisation. You can hire us for one of these or for the whole mix.
Can prop firms advertise on Google and Meta?
It depends on the country, the platform and how the offer is described. Both platforms have policies for financial products and they change often, so we check the current rules for each market before planning a campaign. Where paid ads are restricted, we lean on creators, affiliates, social and search.
How do you work with influencers and affiliates?
We shortlist people whose audience matches your traders, agree what they will produce and how it will be disclosed, give each one tracking links, and report on sign-ups and purchases per partner.
Do you guarantee a number of sign-ups?
No. We agree the measures at the start, report against them regularly and tell you what we are changing, but nobody can honestly guarantee trader numbers.
06The process
Four stages, nothing hidden.
001
Discover
We learn the business, the audience and the market before proposing anything.
You receive
- Stakeholder and customer interviews
- Audit of brand, website, channels and tracking
- A findings summary with priorities
002
Define
We agree what to build, in what order, and how progress will be measured.
You receive
- Positioning and messaging direction
- Scope, sitemap and channel plan
- Measurement plan and timeline
003
Create
Strategy, design, development and campaign teams work side by side on the same brief.
You receive
- Identity, design and content
- Built, tested pages and integrations
- Campaigns ready to launch
004
Improve
After launch we report on what happened and keep adjusting what we made.
You receive
- Regular reporting against the plan
- Tests on pages, creative and audiences
- A prioritised list of next steps
07Relevant work
08Further reading
Have a project in mind?