CryptoForex Capital
Visual identity / Brand design
A visual identity for a trading brand: logo, colour system and applications across app icon, merchandise and social formats.
Services / 01 Build the brand
Brand strategy and positioning.
( a clear position, audience definition and messaging framework )
01What to expect
Before anything is designed, we work out who the brand is for, what it stands against and how to say that simply. The result is a short strategy your whole team can use.
What we deliver
- 01Audience and competitor review
- 02Positioning statement and proposition
- 03Messaging framework and tone of voice
- 04Naming and tagline options where needed
- 05Brand guidelines
Who it is for
- Businesses launching a new brand or product
- Teams whose offer has outgrown their current message
- Founders preparing for a new market or funding round
02Common questions
Questions, answered.
Do we need a full rebrand?
Often not. We start by reviewing what you already have. Sometimes the right answer is sharper positioning and a tidier identity system, and we will say so.
What do we receive at the end?
Editable source files, brand guidelines that explain how to use them, and the templates your team needs day to day. You own the work once the project is paid for.
Can you work with our existing designers or agency?
Yes. We regularly hand over systems for in-house teams to run, and we can take on production work within guidelines someone else has written.
Every project runs through the same four stages: discover, define, create, improve.
How we work →03Relevant work
Modern City Real Estate
Visual identity / Brand design
An identity for a property business, with a skyline symbol and a gold, charcoal and stone palette applied to stationery and print.
Also in build the brand
Have a project in mind?